As the world evolves and changes, new and innovative markets open up all around us. Challenges that arrise in modern situations need sophisticated, holistic solutions, implemented timeously, if any business is to survive in the shifting field.
Eril Wiehahn of Design Tank is an entrepreneur who is working into such a niche. She identified a trend that she called "brand.o.sis".
Brand.o.sis
A condition symptomised by the weakening of the brand due to inappropriate use and dysfunction. The malady leads to customer confusion and apathy in employees.
Prognosis : lack of productivity and loss of revenue
This all sounds rather dire...and Eril has the cure! Enter the Fourth Dimension!
4D Brand Wellness consists of an integrated package, incorporating the principles of visual identity and interior design, as well as psychosocial and sensory factors that affect the wellness of your business environment and brand. It is geared to increase your business's productivity and your bottom line. It gives you the benefit of dealing with one company for seamless service and peace of mind.
Read more at http://www.designtank.co.za
And why am I telling you all this?
Eril is busy working her magic on the Slipstream brand. Look out for the new-look logo and packaging in the next couple of months. I cannot wait to see what she comes up with!
Have a great day in full colour!
Kind regards
Melanie
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